Recent years have brought us new ways of working with the assistance of agile technologies. We have also witnessed an acceleration in the way we serve customers, work with suppliers and how we collaborate internally.
These developments also entail and demand enhanced communication in an increasingly interconnected world. As a result of a more interconnected world, translation has become more relevant for those companies that seek to strengthen their international presence and to reach wider audiences.
This article discusses some translation industry trends that marked 2024 and have continued to do so throughout 2025.
Increased use of machine translation and post-editing
Organizations have had to learn to communicate effectively in all languages to increase their chances of reaching international customers. Therefore, machine translation, in principle, is a convenient aid. Machine translation consists of feeding a text into a translation tool or engine so that it would translate the text into another language without human intervention. Although a convenient resource, machine translations are not completely accurate yet. In fact, the accuracy of tools such as ChatGPT or Google Translate is estimated to be around 70%. Thus, it is advisable that a professional translator or a translation agency may review the machine-translated text to correct it and adjust it to the customer’s needs.
This process is known as post-editing, and it offers the possibility of faster turnaround times and reduced costs, as turnaround times and rates can be lower than hiring a translator who would translate the text from scratch. Needless to say, human translation performed by a professional translator also has its benefits.
Growing transcreation to reach global audiences
Transcreation has been a booming trend in several industries, and the translation industry is no exception. Transcreation, a blend of “translation” and “creation,” allows companies to adapt its content to new audiences in a way that not only does it translate, but also reinterprets and addresses the cultural perspective of the target consumers.
Transcreation differs from localization in that it has a greater creative component. It is not just a matter of adapting the message, but it intends to preserve the spirit of the marketing campaign and translate it to new audiences.
This approach has been crucial to connect with diverse audiences, so throughout 2025, more and more companies have been adopting transcreation to personalize user experiences, which has enabled brands to have a reach impact on global markets.
The rise of e-learning platforms
It is well accepted and well known that online learning has grown exponentially in recent years. From formal education to corporate training, new platforms offer universal access to content. In this global and growing context, video translation and subtitling are increasingly necessary so that content may reach audiences with different languages and cultures.
In fact, the online education market is estimated to reach $350 billion by the end of 2025. Companies that take advantage of this trend and adapt their content through translation and subtitling services will be better positioned to expand their reach and to enhance their users’ learning experience.
Development of multilingual SEO strategies
Companies looking to expand their online presence are increasingly seeking the help of multilingual SEO experts, as optimizing content in multiple languages has become a scalable and cost-effective strategy for reaching global audiences. Not only does it increase search engine visibility, but it also allows companies to position themselves more effectively in local markets.
Multilingual SEO includes everything from content localization and keyword optimization to multilingual link building.
We can then say safely that technology and globalization will continue to drive new developments and changes in several industries and especially in the translation industry. For companies seeking to grow internationally, this is the perfect time to take advantage of these trends and maximize their potential.
AngloServicios has the expertise to help companies translate their communications accurately, ensuring that their messages are culturally relevant and effective. Whether you are looking to expand your business into new markets or to improve communication with your international teams, our interpretation and translation experts can support you in every step of the way.
Contact us today and find out how we can help you boost your company’s global growth!